Richer UX with Expressive Media
Kawandeep Virdee, Embedly
@whichlight, @embedly
Media Hack Day 2014
Expressive Media?
I'm pretty happy to be here
You: I finally beat 2048
Me: I'm happy for you
Expressive media is easier for the writer
Expressive media is more engaging for the reader
Expressive media are embeds
Usage in Journalism
Media Providers
Media and platforms are merging
- Easier embedding cuts across those silos
- More mashups
- Promotes discussions
Embedded content is in a different context for each site.
Embeds facilitate a wider range of discussions
Embeds facilitate a wider range of discussions
Expressive comments can make your site stickier
Embedly Tools
Embed
Extract
Display
Stream
Cards
Embed
Example: Reddit Network Visualization
Extract
Text Extraction
NLP
Image Colors
Related Articles
(English Only)
Example: Keywords in Subreddit Articles
News Reader
Example: Related Articles Network
Display
Image Manipulation
Resize, Crop, Fill
Example: Play Stop GIFs
Stream
Firehose of embeds
Curate content
Calculate popular articles
Example: Thumbnail River
Cards
Designed
Responsive
Shareable
Branded
Card Types
Make it easier to create content
Make your content more expressive and engaging
Algorithmically curate content
Thanks!
Questions?
Happy to riff on ideas during the hackathon
kawandeep@embed.ly, @whichlight
