Richer UX with Expressive Media
Kawandeep Virdee, Embedly
@whichlight, @embedly
Media Hack Day 2014
Expressive Media?
I'm pretty happy to be here
You: I finally beat 2048
Me: I'm happy for you
Turkish Officials Block Twitter in Leak Inquiry
25 Quotes That Will Inspire You To Be A Fearless Writer
Expressive media is easier for the writer
Expressive media is more engaging for the reader
Expressive media are embeds
https://vimeo.com/38421611
Usage in Journalism
Media Providers
   
   
Media and platforms are merging
Easier embedding cuts across those silos
More mashups
Promotes discussions
Embedded content is in a different context for each site.
Embeds facilitate a wider range of discussions
Expressive comments can make your site stickier
Embedly Tools
Embed
Extract
Display
Stream
Cards
Embed
Example:
Reddit Network Visualization
Extract
Text Extraction
NLP
Image Colors
Related Articles
(English Only)
Example:
Keywords in Subreddit Articles
News Reader
Example: Related Articles Network
Display
Image Manipulation
Resize, Crop, Fill
Example:
Play Stop GIFs
Stream
Firehose of embeds
Curate content
Calculate popular articles
Example:
Thumbnail River
Cards
Designed
Responsive
Shareable
Branded
Card Types
Media for Thinking the Unthinkable
How to pronounce my name by whichlight
Instagram
In search of the world's best new city apps - competition
Parrot AR.Drone 2.0 Quadricopter Controlled by iPod touch, iPhone, iPad, and Android Devices -Orange/Blue
Watch Travis Tritt & His Daughter Tyler Reese 'Sometimes Love Just Ain't Enough' Video
Black Metal: Evolution of the Cult
VIDEO: Aaron #Hunt zeigt sich als großer Sportsmann. Der Bremer weist Gräfe darauf hin, dass es kein Elfer war. #FCNSVW #Skybuli
Make it easier to create content
Make your content more expressive and engaging
Algorithmically curate content
Thanks!
Questions?
Happy to riff on ideas during the hackathon
kawandeep@embed.ly, @whichlight