Designing Cards for Everyone



Kawandeep Virdee, Embedly
@whichlight, @embedly, #hhbos

    Embedly API

    Usage in Journalism

    How we knew to make Cards

    Designing Cards

    Analytics for Publishers

https://vimeo.com/38421611

Usage in Journalism

Media Providers

       

Media and platforms are merging

  • Easier embedding cuts across those silos
  • More mashups
  • Promotes discussions

Embedded content is in a different context for each site.

Embeds facilitate a wider range of discussions

How we knew to make Cards

mobile devices

Twitter Cards

Google Now Cards

Cards for Everyone

Designing Cards

Title Length

Title Graph

Image Width

Image Width

Image Height

Image Height

Description Length

Description Length

Provider Length

Provider Length

Responsive and Interactive

Balanced branding

Snow Fall

Card Types

Media for Thinking the Unthinkable
How to pronounce my name by whichlight
Instagram
In search of the world's best new city apps - competition
Parrot AR.Drone 2.0 Quadricopter Controlled by iPod touch, iPhone, iPad, and Android Devices -Orange/Blue
Blue Ivy saying #Sufboard & "Hi Mommy" during Beyoncé's GRAMMY rehearsal. ❤❤❤❤
Watch Travis Tritt & His Daughter Tyler Reese 'Sometimes Love Just Ain't Enough' Video
Black Metal: Evolution of the Cult
VIDEO: Aaron #Hunt zeigt sich als großer Sportsmann. Der Bremer weist Gräfe darauf hin, dass es kein Elfer war. #FCNSVW #Skybuli

Analytics for Publishers

           

Impressions across sites

Media Analytics

Between Two Ferns with Zach Galifianakis: President Barack Obama
VIDEO: Aaron #Hunt zeigt sich als großer Sportsmann. Der Bremer weist Gräfe darauf hin, dass es kein Elfer war. #FCNSVW #Skybuli
  • Know where your content is seen
  • Better understand your readers
  • Inform editorial decisions

To conclude

  • Cards encourage discussions on popular sites as well as the long tail of blogs
  • They make it easier to share and re-post content while maintaining attribution.

Thanks!

Questions?

I'd love to hear your feedback

kawandeep@embed.ly



Also... embed.ly/jobs