Designing Cards for Everyone

Kawandeep Virdee, Embedly

@whichlight, @embedly, #hhbos

Embedly API

Usage in Journalism

How we knew to make Cards

Designing Cards

Analytics for Publishers

https://vimeo.com/38421611

Usage in Journalism

Media Providers

Media and platforms are merging

Easier embedding cuts across those silos
More mashups
Promotes discussions

Embedded content is in a different context for each site.

Embeds facilitate a wider range of discussions

How we knew to make Cards

Twitter Cards

Google Now Cards

Cards for Everyone

Designing Cards

Title Length

Image Width

Image Height

Description Length

Description Length

Provider Length

Provider Length

Responsive and Interactive

Balanced branding

Card Types

Media for Thinking the Unthinkable

How to pronounce my name by whichlight

Instagram

In search of the world's best new city apps - competition

Parrot AR.Drone 2.0 Quadricopter Controlled by iPod touch, iPhone, iPad, and Android Devices -Orange/Blue

Blue Ivy saying #Sufboard & "Hi Mommy" during Beyoncé's GRAMMY rehearsal. ❤❤❤❤

Watch Travis Tritt & His Daughter Tyler Reese 'Sometimes Love Just Ain't Enough' Video

Black Metal: Evolution of the Cult

VIDEO: Aaron #Hunt zeigt sich als großer Sportsmann. Der Bremer weist Gräfe darauf hin, dass es kein Elfer war. #FCNSVW #Skybuli

Analytics for Publishers

Impressions across sites

Media Analytics

Between Two Ferns with Zach Galifianakis: President Barack Obama

VIDEO: Aaron #Hunt zeigt sich als großer Sportsmann. Der Bremer weist Gräfe darauf hin, dass es kein Elfer war. #FCNSVW #Skybuli

Know where your content is seen
Better understand your readers
Inform editorial decisions

To conclude

Cards encourage discussions on popular sites as well as the long tail of blogs
They make it easier to share and re-post content while maintaining attribution.

Thanks!

Questions?

I'd love to hear your feedback

kawandeep@embed.ly

Also... embed.ly/jobs